Playing the Man's Hand by Charlotte Abramow for Fursac

For International Women’s Day 2025, Fursac and photographer Charlotte Abramow unveil an exclusive series alongside a fundraising campaign for the Force Femmes association.

This project, born from Fursac’s desire to highlight the artist’s perspective on this occasion, celebrates women’s diversity and addresses persistent professional inequalities.

This aligns with Fursac’s long-standing commitment to Force Femmes, a charity focused on the professional reintegration and entrepreneurship of women over 45.

March 8th, 2025 also marks the start of a fundraising campaign, running until March 18th, where Fursac will donate a percentage of sales from in-store and online purchases to Force Femmes. This initiative continues the brand’s support for professional reintegration and equal opportunities. Through career path support, rebuilding self-confidence, and highlighting the value of seniority, the charity works to improve gender diversity in the workforce, helping women find their place regardless of age and career journey while staying authentic.